BRANDING

The brand Identity for Gondwana Link was created to represent the connections existing between the people, landscape, fauna and flora within the Great Southern region of Western Australia. The designated sweeping area of the link encompasses a wide, varied often delicate series of ecosystems. The distinctive shapes of local vegetation on which many of the animal inhabitant rely are referenced and juxtaposed within a sweeping curve to create a bold image with play on positive and negative shapes.