BRANDING

Noisy Guts is an Australian gut health company on a mission to improve gut health and is led by an experienced, dedicated and passionate team - Dr Josephine Muir, Dr Mary Webberley and their medical advisor Nobel Laureate Professor Barry Marshall. The Noisy Guts team has pioneering accurate diagnostic testing for irritable bowel syndrome, which then led them to develop the SuperFlora range of products. We were engage in the design of their initial branding, its application and subsequent product ranges. This involved instore packaging, web development, print and social media promotion. Being a part of their brand journey from the outset allowed us to set the tone for captivating packaging and follow up adverting via print, online and social media, resulting in greater market awareness of the condition they champion, and products developed to make a difference in people’s daily lives.