BRANDING

This newly created identity for Heritage Partners in Sri Lanka draws inspiration for regional and historic influences. Heritage Partners believe that family businesses are a powerful force for good in the global economy and the importance of responsible stewardship and heritage as the defining characteristics of a sustainable family enterprise. They provide independent advice, support and guidance to families on the financial as well as non-financial issues that matter most to them.

The representation of a stylised coconut tree (indigenous to the Sri Lanka region) pull direct reference to strength, durability and versatility of purpose. While the full tree trunk and fronds are visible and represent growth, nurturing and upward movement, the three linear components of the logomark represent; outer husk, inner shell and internal pulp of the the actual fruit of the tree.

Modern, dynamic, interlocking and arching shapes represent the linkages and union between the Client and Family Office itself.